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Bob Rodgers
Chief Technology Officer and Founder. Application Matrix

Bob “Mister” Rogers has more than twenty-five years of storage, systems, and performance management experience. Mr. Rogers is presently Chief Technology Officer and founder of Application Matrix, a startup focusing on Information Lifecycle Management (ILM) and Business Process Management (BSM) tools. At BMC Software, he was Chief Storage Technologist of the Storage Division. As Chief Architect at SOFTWORKS, he orchestrated the development of storage software for heterogeneous platforms and was instrumental in leading the company through its 1998 IPO and EMC's $192 million dollar acquisition in 2000. Mister Rogers led several of IBM’s product introduction programs including ADSM (now the Tivoli Storage Manager), HSM, and DFSMS (IBM’s Systems-Managed Storage) prior to joining SOFTWORKS. Mr. Rogers is a prolific writer, speaker, sought-after consultant in his field, and one of the founding members of SNIA’s ILM Technical Working Group.

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